The growing consumer awareness towards anti-aging products and healthy drinks has produced many new drinks categories, such as functional and beauty drinks. The consumers in developed countries prefer functional drinks with added vitamins and minerals over its counterparts, such as carbonated soft drinks. The beauty drinks and functional drinks has gained significant market share over the past three years.
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Europe accounted for the largest market share in the global beauty drinks market in 2015. The growing aspiration to look young and beautiful in aging population of Western Europe countries is fueling the growth in Europe. North America is expected to witness the fastest growth during the forecast period. Japan, South Korea, and China are some of the fastest growing markets in Asia-Pacific. The growing number of health and beauty conscious consumers in China along with aging population in Japan is the dominant growth driver of the beauty drinks market in Asia-Pacific. Country wise, the U.S. is projected to witness the fastest growth during the forecast period.
In recent years, many players from food industry, such as Samyang Group (China) have entered in beauty drinks market. The barriers for entry in this market are low for food companies. Moreover, the benefits such as existing brand image of these players, along with high growth of functional drinks and beauty drink products for skin, anti-aging and slimming is expected to lay new expansion opportunities for food sector companies during the forecast period.
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This Study Covers
• Historical and the present size of the beauty drinks market
• Market restraints and their impact during the short, medium, and long terms
• Recent trends and evolving opportunities for the market participants
• Historical and the present size of the market segments and understand their comparative future potential
• Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings